About
We build for the customer whose body is not finished changing.
Retail's fit apparatus treats a measurement as a permanent fact about a person. That is a reasonable assumption for most customers most of the time, and it fails completely for anyone in transition. StyleJunkie AI is being built for the second case.
Our mission
Our mission is to give every person the confidence of clothes that fit, no matter how their body changes.
What the product does
StyleJunkie AI keeps a fit profile that the customer updates as their body changes — by phone scan or by hand. Every update is a new reading, not a correction to an old one. From that profile the app recommends both which garment and which size in that garment, across brands whose size charts disagree with each other.
The customer buys from the retailer. We are not the merchant of record, we hold no inventory, and we do not process payments. When a customer outgrows something, the app routes it to resale or donation, which tells us what actually fit, for how long, and what it was worth at the end.
That last step is the reason the company exists. Fit tools everywhere else treat measurement as one-time onboarding. Watching the same person move across a measurement grid, month after month, is the part that is hard to copy and the part nobody currently does.
Who this is for
People whose measurements are moving for a reason — medically supervised weight change, postpartum, or a serious training block. Also people who simply cannot trust a size label across brands, and people shopping size-inclusive ranges where the gap between the chart and the garment is widest.
Style
What the customer actually reaches for — silhouette, brand, colour, category — learned from behaviour over time rather than fixed by a quiz taken once on the first day.
Fit
A measurement profile designed to be re-taken, with a trend attached. The question is not only what fits today but how long it will keep fitting.
Value
The right buy at the right moment. During a transition, value is often a cheaper garment, deliberately chosen, because it only has to last eight weeks.
Where the company actually is
We would rather you read this here than find it in diligence.
- Incorporated
- Delaware C-Corporation, July 2026
- Legal entity
- StylejunkieAI Inc.
- Stage
- Pre-launch. No users, no revenue.
- Engineering
- Under contract, underway since August 2026
- Application live
- Next milestone — in both app stores, sequenced on the build
- Retail partners
- None signed
What we have not proven. The application is not live. There is no revenue and no signed retail or resale partner. Fit-prediction accuracy is untested against real garments on real bodies, and customer acquisition cost is unknown because we have no first-party data to estimate it from.
Any marketplace or retailer named elsewhere in our materials is illustrative of the category. StyleJunkie AI has no signed integration, commercial agreement or partnership with any retailer or resale platform.
Who is building it
StyleJunkie AI was founded in 2026 by Alexis Koch and Holly Karris. Alexis is Co-Founder and Chief Executive Officer, and leads the company and the commercial side. Holly is Co-Founder and Chief Product Officer, and owns the product and the relationship with the people it is actually for.
Engineering is delivered by a contracted development team, with the build under contract and underway. The company is deliberately small and intends to stay that way until the product is in real customers' hands.
Get in touch
Questions about the product, partnerships or press go to our contact page.